Who I am…
My true passion has always been diamonds and jewellery. Since I can remember, I have always taken keen interest in diamonds. I would find myself mesmerized by their beauty and rarity when reading up about the formation process and their characteristics. Upon commencing my university studies, I wanted to study jewellery design, but realizing that the market was over crowded at that point, I opted for my second love, wine. I graduated BSc Agric Viticulture and Oenology, needless to say that my favourite subject was Soil Science, but my soul wasn’t quenched. During my winemaking studies, I assisted numerous couples with engagement rings. I realized that it was all I wanted to do. That I was only truly content when working with diamonds and jewellery. I was able to start this platform with the strong relationships I had built in the industry through my father-in-law, who started a gold refinery in 2005 and has been in the industry for more than 20 years.
This is me 🙂 with my whippet, her name is Pinot.
This is me and my better half, Brendan.
I actually graduated BSc Agric Viticulture and Oenology.
Why I am now in this industry
Having assisted many couples with engagement rings in the past, it was always to my surprise and disbelief how uninformed customers were about diamonds and its pricing. Couples were always thrilled with the prices and quality that I was able to offer and that they could have exactly what they wanted, not having to settle for something that was in a shop window. I realized that there was an enormous need for a one-stop platform where the customer could be educated on the product, as well as supplied with high quality bespoke jewellery at affordable prices. Nothing gives me more satisfaction than the happiness I am able to create for others, whether it is a couple getting engaged with the ring of their dreams or someone creating something special for their loved one to celebrate love.
Vision & Mission
Our vision is to reach the gap in the market where affordability meets high quality, by providing an effortless and seamless experience on this online platform. We want to create the opportunity for couples to design their own engagement rings, while being able to remain within their budget, without compromising (realistically) on their dream ring. We offer this same experience for everybody and every jewellery need, whether you want to create a special piece for an anniversary, for a significant birthday or a timeless family heirloom to be passed down to the generations to come.
Our mission is to provide customers with high quality, handmade bespoke jewellery that is below retail prices. We are able to provide jewellery at these low prices as our diamonds are cut and our jewellery is manufactured on the same premises. We are further able to avoid markups by hosting this online platform, thereby avoid excessive store rent costs. We believe that it is important for the customer to first understand jewellery and its pricing, therefore, we created a ‘learn‘ section where you can first read-up about diamonds in order to understand the budget ‘hacks’. It will enable you to understand jewellery and its pricing better, therefore empower you to shop with insight and confidence. It is very important to us that our customers know what they are paying for.